Personally, I don't need a prize, and I don't buy the ticket to get one. I figure the reason for a rally is to get together, have fun, meet each other and get to know those who I haven't met yet. It's also kind of nice to ride together and see a bit of the country side, eat together, have a couple of drinks to stay hydrated and listen to a lot of BS.
'Winning' stuff that you really don't have any need for, or no desire for, just seems to get in the way. If we need to do this to raise funds to keep the cost down, then we should charge what we need to so cover expenses. If we do this to have fun, then there is me,, and some others,,, who get kind of bored during this process.
But that is all my opinion, and now that I wrote it, you can read it.